CTH Level 7 Post Graduate Diploma in Hospitality and Tourism Management
Objective
The aim of this programme is to provide a qualification:
– that focuses on the interrelationship between the hospitality and tourism sectors
– that focuses on strategic issues in business development, rather than operational issues
– that provides an effective academic progression route for hospitality and tourism graduates
– that provides an effective academic progression route for non-graduate, but experienced, hospitality and tourism managers
– that enables candidates to gain credit towards a Masters degree
– that enables candidates to develop higher level academic skills that can be applied in a vocational context.
Syllabus Overview
Compulsory Modules
HTMS | Hospitality and Tourism Marketing Strategies |
MLAC | Management and Leadership Across Cultures |
HTSP | Hospitality and Tourism Strategic Planning |
Plus ONE of the following options:
MHTP | Managing Hospitality and Tourism Projects or |
RMHTM | Research Methods for Hospitality and Tourism Managers |
6 months (Theory)
Monday to Friday, 3 hours per session
Part–time
10 months (Theory)
3 days a week, 3 hours per session
Full Time Intakes
Dates available on request
Part-Time Intake
Dates available on request
Awarding Body
The CTH L7 Post Graduate Diploma in Hospitality & Tourism Management is awarded by the Confederation of Tourism and Hospitality, UK.
Applicant Profile | Recommended Entry Requirements |
---|---|
CTH Student and Associate Members | - CTH Level 6 Qualifications |
Hospitality / Tourism graduate with Bachelors Degree from UK institution | - Minimum of degree in hospitality and / or tourism graded third or above - IELTS 6.0 or other evidence of competence in English at this level |
Hospitality / Tourism graduate with Bachelors Degree from a non-UK institution | - Evidence of equivalence of qualification to a UK hospitality and /or tourism degree, graded third of above. Equivalence to be evaluated through NARIC - IELTS 6.0 or other evidence of competence in English at this level |
Graduate from non-related field or non-graduate with hospitality and/or tourism work experience | - Evidence of at least five years work experience in the hospitality and / or tourism sector at management level or aboven- IELTS 6.0 or other evidence of competence in English at this level |
English Requirement | At least a C6 at GCE 'O' Level English or equivalent |
HTMS – Hospitality and Tourism Marketing Strategies
In today’s increasingly competitive business environment, there has been a shift from traditional marketing towards more varied approaches. In particular, there has been a change from transactional to relationship management in marketing. The current market consumers determine whether brand and image are coherent and organisations recognize the power of brand and image as central to marketing activity. Today’s brands are often built with effective PR campaigns and then maintained through a blend of marketing and PR. The impact of the Internet is having profound effect upon PR and marketing practices. Therefore, the aims of this unit are to enable candidates to develop their understanding and ability to critically evaluate marketing, branding and public relations strategies in the hospitality and tourism industry. Candidates will be able to develop marketing, branding and public relations strategies that increase competitive advantage for the organisation.
Learning Outcomes:-
1. Develop marketing strategies for hospitality and tourism organisations.
2. Critically evaluate marketing communication strategies for hospitality and tourism organisations.
MLAC – Management and Leadership Across Cultures
This unit enables learners to develop the knowledge and skills necessary to lead and motivate workforces across many different cultural backgrounds and respond to the needs and expectations of culturally diverse customers. Learners will achieve this by developing a critical understanding of the range of issues associated with management and leadership across cultures, including managing cultural diversity and theories of motivation.
Learning Outcomes:-
1. Lead and motivate a workforce across different cultures.
2. Manage cultural diversity within an organization.
HTSP – Hospitality and Tourism Strategic Planning
Learners will develop strategic business planning skills for hospitality and tourism organisations. Learners will critically evaluate the theories of business strategy and develop skills to analyse strategic fit and develop business strategy for hospitality or tourism organisations. Learners will be able to evaluate the risks and consider the management of strategic implementation and business ethics.
Learning Outcomes:-
1. Critically evaluate strategic options for a hospitality and tourism organisation.
2. Develop a Business Strategy for a Hospitality or Tourism organisation.
MHTP – Managing Hospitality and Tourism Projects
Learners will develop the skills required in project management and decision making within hospitality and tourism organisations. Learners will be able to critically evaluate a range of project management tools and apply them to the development and implementation of a project plan.
Learning Outcomes:-
1. Critically evaluate the theories, concepts and tools relating to project management and decision making for a hospitality or tourism organisation.
2. Define a specific project for a hospitality and tourism organisation.
3. Develop a project plan.
RMHTM – Research Methods for Hospitality and Tourism Managers
Learners will be able to plan and implement a hospitality and tourism research project as well as develop the skills required for research design, research methods and research presentation.
Learning Outcomes:-
1. Plan a hospitality and tourism research project
2. Implement a hospitality or tourism research project.
Progression Pathway
The following are the universities that accept CTH Level 7 Post Graduate Diploma in Hospitality And Tourism Management as an Entry Requirement for their MSc and MBA programmes:
Anglia Ruskin University – MSc International Hospitality & Tourism Management
Buckinghamshire New University (in development) – MBA International Master of Business Administration Online (Top-up)
Edge Hill University – MBA Masters in Business Administration
London South Bank University – MSc International Tourism & Hospitality Management (Top-up)
University of Sunderland – MSc Hospitality & Tourism Management (Top-up)
Application Fee | Local Student | International Student |
---|---|---|
Application Fee (non refundable) | 300.00 | 300.00 |
For Course | Local Student | International Student |
---|---|---|
Material Fee | 460.00 | 460.00 |
Examination Fee | 1,150.00 | 1,150.00 |
CTH Student Registration Fee | 50.00 | 50.00 |
Medical Insurance Fee* | 120.00 | 120.00 |
FPS Insurance Fee* | 300.00 | 300.00 |
Uniform Fee | 50.00 | 50.00 |
Student Pass Fee* | N.A. | 120.00 |
Medical Check up** | N.A. | 50.00 |
Registration Fee* | 100.00 | 250.00 |
Course Fee | 6,375.00 | 6,375.00 |
Total | 8,605.00 | 8,925.00 |
GST | 602.35 | 624.75 |
Net Fees | 9,207.35 | 9,549.75 |
* Non-refundable fees consumed upon enrolment
** Non-refundable fees after consumed
Miscellaneous Fees | Local Student | International Student |
---|---|---|
Penalty charge for late payment of course fee | 50.00 | 50.00 |
Re-sit examination fee | 260.00 | 260.00 |
Penalty charge for late registration of examination | 45.00 | 45.00 |
Appeal to the Academic and Examination Board against examination result | 150.00 | 150.00 |
Appeal to the Academic Council | 225.00 | 225.00 |
Appeal to the Independent Adjudicator | 450.00 | 450.00 |
Additional Textbook fee per book | 130.00 | 130.00 |
Student Pass Renewal Fee | N.A. | 120.00 |
Additional Uniform Fee per Shirt | 25.00 | 25.00 |
Student ID Card | 30.00 | 30.00 |
Postage Fee | 74.77 | 74.77 |
¹ All Course fees payable by local and international students are protected under the Fee Protection Scheme (FPS) except Goods and Services Tax. Students can pay both their course and miscellaneous fees directly into ‘Boston Business School Pte Ltd’ DBS Account No. 003-901554-2 through any of the following methods:
- SGD crossed cheque
- SGD cash
- Cashier’s order
- Bank draft
- Telegraphic transfer
- NETS
² Miscellaneous fees are non-compulsory and non-standard fees which are paid only when necessary or applicable.
³ All fees are in Singapore dollars and are subject to 7% Goods and Services Tax.
Module Assessment Weightage
Module No. of Credits Written Report Presentation Discussion Paper Essay
HTMS Hospitality and Tourism Marketing Strategies 30 80% 20% - -
MLAC Management and Leadership Across Cultures 30 80% 20% - -
HTSP Hospitality and Tourism Strategic Planning 30 80% - 20% -
MHTP Managing Hospitality and Tourism Projects 30 80% - - 20%
RMHTM Research Methods for Hospitality and Tourism Managers 30 80% 20% - -