Preparatory Course For Pearson London Chamber Of Commerce And Industry (LCCI) Diploma In Marketing

Objective

The Pearson London Chamber Of Commerce And Industry (LCCI) Diploma in Marketing combines a range of mandatory and optional subjects to allow learners to comprehensively demonstrate their knowledge, skills and ability in this area.

Syllabus Overview

Mandatory:
– Level 3 Marketing

Plus THREE of the following options:

– Level 3 Advertising
– Level 3 Customer Service
– Level 3 Public Relations
– Level 3 Selling and Sales Management

The programme is delivered through classroom lectures, group and individual assignments, case studies, in-class exercises and industry visits where appropriate.
Full–Time
4 months (Theory)
Monday to Friday, 3 hours per session

Part–Time
6 months (Theory)
3 days a week, 3 hours per session

Full Time Intake
Dates available on request

Part-Time Intake
Dates available on request

Awarding Body
The Pearson London Chamber Of Commerce And Industry (LCCI) Diploma in Marketing is awarded by Pearson Education Limited, UK.

To be eligible for admission, you must:

  • be at least 16 years old at the time of application
  • have a pass in GCE ‘O’ Level English or equivalent
  • have a standard of business English equivalent to LCCI IQ English for Business Level 2
  • Level 2 Qualification or Equivalent
Level 3 Marketing 

The aims of this syllabus are to enable candidates to develop:

  • A broad strategic understanding across the full range of marketing activities, including advertising, PR, sales promotion and market research
  • A sound knowledge of current trends and changes in marketing practice, brought about by technology and the Internet
  • The ability to apply this understanding to real life marketing scenarios
  • The ability to illustrate their understanding through the use of real experiences, or created examples, of marketing

Level 3 Advertising 

The aims of this syllabus are to enable candidates to develop:

  • knowledge and understanding of advertising as part of the marketing of products, services and organisations.
  • relevant advertising messages within constraints of law and codes of practice.
  • an awareness of the principles of delivering relevant messages to the selected target audiences.
  • advertising material aimed at the selected target audiences.

Level 3 Customer Service  

The aims of this syllabus are to enable candidates to develop:

  • knowledge and understanding of the advanced concepts in developing and delivering Good Customer Service.
  • an appreciation of systems and procedures that enhance delivery of reliable and effective service
  • an understanding of personal behaviours and processes that enhance and influence service delivery
  • the ability to apply these behaviours and processes within the job role, in realistic situations

Level 3 Public Relations  

The aims of this syllabus are to enable candidates to develop a broad understanding in the key areas of:

  • media relations and media activities
  • publics and the media
  • the nature, roles and responsibilities of public relations
  • the organisation of public relations
  • general and specialist areas of Public Relations activities e.g. crisis PR, financial PR, corporate PR, community relations etc
  • sponsorship and exhibitions
  • personal development

Level 3 Selling and Sales Management 

The aims of this syllabus are to enable candidates to develop:

  • selling skills and techniques
  • an understanding of sales administration
  • an ability to manage the sales process
  • an appreciation of sales records analyses
Candidates who achieve Pearson London Chamber Of Commerce And Industry (LCCI) Diploma in Marketing may progress to the BTEC HNC Level 4 and HND Level 5 qualification.

Application FeeLocal StudentInternational Student
Application Fee (non refundable)50.0050.00

For CourseLocal StudentInternational Student
Examination Fee600.00600.00
LCCI Diploma Certification Fee85.0085.00
Medical Insurance Fee*100.00100.00
FPS Insurance Fee*100.00100.00
Student Pass Fee*N.A.120.00
Medical Check up**N.A.50.00
Registration Fee*100.00100.00
Course Fee1,975.001,975.00
Total2,960.003,130.00
GST207.20219.10
Net Fees3,167.203,349.10

* Non-refundable fees consumed upon enrolment
** Non-refundable fees after consumed

Miscellaneous FeesLocal StudentInternational Student
Penalty charge for late payment of course fee50.0050.00
Re-examination fee150.00150.00
Appeal to LCCI against examination result150.00150.00
Additional Student Guidebook per copy50.0050.00
Student Pass Renewal FeeN.A.120.00
Application for Exemption Fee100.00100.00
Reprint of Diploma certificate200.00200.00
Student ID Card30.0030.00

¹ All Course fees payable by local and international students are protected under the Fee Protection Scheme (FPS) except Goods and Services Tax. Students can pay both their course and miscellaneous fees directly into ‘Boston Business School Pte Ltd’ DBS Account No. 003-901554-2 through any of the following methods:

  • SGD crossed cheque
  • SGD cash
  • Cashier’s order
  • Bank draft
  • Telegraphic transfer
  • NETS

² Miscellaneous fees are non-compulsory and non-standard fees which are paid only when necessary or applicable.

³ All fees are in Singapore dollars and are subject to 7% Goods and Services Tax.

Assessment objectives

The examination will assess the candidate’s ability to:

  • demonstrate the need for effective work practices, administration systems and procedures
  • show awareness of the importance of accurate and timely information and effective business communication
  • identify appropriate suppliers of equipment and services and after sales care
  • identify appropriate equipment and services for given situations
  • plan business meetings, events and travel

Coverage of Syllabus Topics in Examinations

The examination will consist of one question from each topic area.

Examination Format

The format of the examination is as follows:

  • ŸThe time allowance for the examination is 2 hours and 30 minutes.
  • ŸCandidates will be required to complete 4 tasks from a choice of 5. There will be a task from each of the 5 syllabus areas.
  • ŸAll tasks carry equal marks.
  • ŸCandidates will be provided with a scenario giving them their job title and employer details.
  • ŸThe tasks will be presented as 5 separate ‘in-tray’ exercises. Each task will simulate a task which could ordinarily be given in a real business situation. Tasks may be presented in various forms and there will be clarification of the requirements set out beneath each task.
  • ŸMark allocation for individual sections of the task will be shown on the examination paper.

Answer Formats

Unless otherwise requested, candidates will be asked to provide answers in one or more of the following formats:

  • ŸShort reports to include appropriate headings
  • ŸForms, notices and lists. Simple form design or completion of a form may be required
  • ŸLetters, memos, faxes and e-mails. Any acceptable business style will be accepted. Letterheaded paper will not be required.
  • ŸCandidates may produce their answers on a word processor or computer but questions requiring form filling will need to be completed by hand.

Mark Allocation
A positive marking approach is used.

You will receive the Pearson London Chamber Of Commerce And Industry (LCCI) Diploma in Marketing if you achieve at least a Pass in all modules.

Grade structure:

DistinctionMeritPassFail
75-10060-7450-59below 50